Google's incognito mode to undergo changes after settlement

Google has settled to conclude a four-year case involving how it was using data of Chrome users in incognito mode.

The settlement comes after Google users alleged that the company was collecting data from them. The settlement was agreed upon just as a class-action trial was about to begin. "Google does this without disclosure or consent of users, to profile plaintiffs and other class members. As a result, from this data, Google reaps billions of dollars in profits each year," the class-action suit alleged.

In the settlement, Google agrees to delete billions of data records collected while users were in private viewing mode. The settlement also requires Google to block third-party cookies by default while in incognito mode when using non-Google sites for the next five years.

"We are pleased to settle this lawsuit, which we always believed was meritless. The plaintiffs originally wanted $5 billion and are receiving zero. We never associate data with users when they use Incognito mode. We are happy to delete old technical data that was never associated with an individual and was never used for any form of personalization," a Google spokesperson said.

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