The rising brand uncovers a glamorous take on summer dressing with their new visualsFounded in 2021, ASTA RESORT took over the ‘cool girl’ resort-wear scene by offering designs that were perfectly suited to be worn around all of the dream-like coastlines of the world.Cue summer holidays in Sardinia, sun-soaked beach sides of Puerto Rico, and the humidly hybrid city-to-beach scape of Miami—all of which happen to all locations where the brand has shot their campaigns previously.
To learn more about the new campaign, V chatted with Founder and Creative Director Helena Ammitzboell to uncover what the inspiration was, some of her favorite pieces from the collection, and who exactly is the ASTA RESORT woman.Location is my most emotional point of influence, growing up hybridly across Australia and Europe, frequenting Florence has imprinted a sincere cultural impact in both my methodology and way of creating as I have a lot of fond memories of spending time there in my youth.
I’m part of a generation of ever-snapping and uploading, to me the area resonates with a stillness and in-the-moment tranquility that I love. It’s here you also find the best connoisseurs in knitwear such as Missoni and Loro Piana. Crossing paths with people from these houses really inspired me to develop ASTA’s offering and craft. We worked quite meticulously on a pair of pants knitted from sequin-spun yarn in a hexagonal stitch. They turned out so great.