A 1920s Fashion History Lesson: Flappers, The Bob, and More Trends

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Vogue unpacks 1920s fashion, from the decade's prevailing trends to the era's top designers.

How did 1920s fashion help to make the Roaring Twenties roar? Bernice had bobbed her hair, French tennis star Suzanne Lenglen was fueling the sportif craze, the taste for all things Art Deco carried over into fashion, and Chanel had slipped women into something more comfortable—the Little Black Dress. The LBD was deemed such a closet mainstay that Vogue drew a comparison to Ford’s revolutionary Model T of 1908.

The flapper look was the prevailing trend, and flappers were those girls who dressed the part. But it’s a term with a bit of a backstory—some thought the term referred to youths who opted to unbuckle their galoshes, letting them flap with each step. Others trace “flapper” back to a Victorian term used to describe young prostitutes. It took some consideration to rebrand flapper. In 1917 Vogue titled an article “The Term ‘Flapper’ Carries No Stigma.

 

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