It's Denimania! To celebrate its new denim collection, Coach launches a denim-covered “Find Your Courage” campaign featuring Chinese actress Wu Jinyan.
In this new chapter set in a virtual universe, as part of Coach’s “Find Your Courage” campaign, Wu Jinyan shows virtual human, model and digital creator imma the courage to take risks, where she learns to overcome uncertainty by taking a bold leap forward. The newest exploration of “The Courage To Be Real” campaign, Coach’s purpose is grounded in inspiring people to express the many sides of who they are. “Find Your Courage” takes place between physical and virtual worlds, blurring the lines along the way.
The campaign is inspired by the way today’s younger generations are redefining what it means to be “real” through the lens of many concepts of self - and the courage it takes to navigate and embrace the complex layers of identity. The new denim collection includes the Quilted Denim Tabby Shoulder Bag, Charter Backpack in signature denim, Rogue Top Handle in signature denim, Penn Shoulder Bag in signature denim and more.
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