Darius Rucker and Old Crow Medicine Show's Ketch Secor Celebrate their No.1 Song"Wagon Wheel" at the historic Ryman Auditorium on Sept. 16, 2013 in Nashville, TNWhen fans play Dierks Bentley’s “American Girl” video online, they may find themselves a tad confused by the presence of a pipe organ.But it’s actually a daily occurrence in Music City.
“It is like Hogwarts meets a medieval church,” says MARB MKTG CEO Faithe Dillman of the Q Prime locale. “I love working from there.” The quirks of a converted church can give repurposed buildings some unique qualities. The inside of the old steeple has become an artful appendage in the Q Prime office. The wooden pews in the Ryman are much less amenable to concert-goers’ backsides than the old-time preacher man’s words were for the congregation’s insides. And the stained glass in the main room at Ocean Way sets an inspiring atmosphere.
“We thought the organ could be a detriment for a couple reasons,” Dan notes. “One, it quite frankly just takes up space. It might be considered too churchy, I guess, to some elements, and we want to appeal to the broadest number of potential clients, like any business. And then, of course, it was the idea of if you keep it, you got to kind of restore it and maintain it. There’s a commitment element to it.
Despite their spiritual histories, the venues don’t generally place any restrictions on the creative work that occurs on the premises. Ocean Way’s past client list includes 5 Seconds of Summer, Alice Cooper and Evanescence, acts that are more raucous than religious. Policies are focused on preserving the facilities, not on regulating creativity.
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