AI-generated 'people' to take over as reporters of TV news shows

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One of Thailand's biggest news television channels, Nation TV, has introduced the country's inaugural artificial intelligence news reporters, set to debut on air Monday.

A Royalist protester waves a Thai national flag in front of the U.S. Embassy in Bangkok, Thailand, on May 24, 2023. The U.S. ambassador to Thailand dismissed claims of American interference in recent elections as a “disservice” to the Thai …One of Thailand’s biggest news television channels, Nation TV, has introduced the country’s inaugural artificial intelligence news reporters, set to debut on air Monday.

“As a leading news station focused on innovation, Nation TV channel 22 saw an opportunity to use generative AI to increase our news presentation capability,” said Apirawee Pichayadecha, Nation TV’s managing director, according to The Nation. “We have used AI to create female news reporter Natcha and her male counterpart Nitchan, who will be the first news reporters in Thailand.”

She even envisions the AI reporters transcending the television screen to assume roles such as social media icons, event hosts, virtual conference moderators and as the face of Nation TV.

 

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