Inside Holly Willoughby’s £12m empire and how her little known sister Kelly has helped her forge it like ot...

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Move over the Momager – siblings have become the new movers and shakers in the careers of many A-list celebrities

has been the mastermind behind the success of her famous daughters, but now the clan might have to step aside and make way for the Willoughby sisters.Holly’s lesser-known big sister Kelly runs her popular wellness brand Wylde Moon and is likely to have been a key confidante as the Dancing On Ice presenter enters a new phase of her career.No doubt Kelly has been a shoulder to cry on during Holly’s troubles.

“Most sisters would say: ‘No, I refuse to babysit you while I’m out.’ But she always allowed me to come along.”But Kelly, 46, admits they “were like chalk and cheese.”“We excelled at different things at school.She recalled: “Holly was on the front cover of all the mags.“It was the first time we lived apart, but she used to come and stay for the weekend.

Organised Kelly, who lives in West Sussex with her husband David Foster and their daughter Lola, 11, even tidies up her sister’s handbag.“She takes everything out and sorts out my receipts.Even after starting families, the pair lived close by and saw each other daily. Holly now lives with TV producer husband Dan Baldwin, 49, and their three children, Harry, 14, Chester, 12, and eight-year-old Belle, in a £3million home in South West London.

 

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