‘Aldi’s Next Big Thing’ is returning to TV screens in April. The six-part prime-time show, which kicks off with the ‘dinner’ episode, sees artisan suppliers pitch to win a ‘life-changing’ contract and have their product land on shelves in over 1,000 Aldi stores nationwide.
Finalists are then given four weeks to address any feedback, with a follow-up home visit from Anita or Chris who report back their findings to Julie. The three then taste test the improved products, before Julie decides the winner which will appear as a Specialbuy in over 1,000 stores.Brothers and third generation butchers, Adnaan and Manny are hoping their halal take on wagyu pastrami will make it onto the shelves of Aldi.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “I’m always looking for quality, but if I can also land something that will surprise our shoppers and keep them coming back for more, that’s the absolute dream.”