Born between 1997 and early 2012, the Gen Z’s are the new generation to look out for in the travel industry. Not only do they love to travel, they are also redefining what it means to travel.
Characteristics: 82% said they trust a company more if it uses images of actual customers, giving them a chance to see a new place through the eyes of locals. Try to promote your venue’s most appealing features and hone in on what sets you apart. Money habits: Experiences matter! 65% of Gen Z respondents said they would rather take a dream vacation than purchase a new car.
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