, the first half of a two-part album — the sequel, rumored to be an R&B-focused project, drops April 12th. Their release will compete with Ye andwill go sonically. Together these projects signal an evolution for the so-called event album—how superstars create moments big enough to take up cultural space. dropped in two parts in 2021 but did so because of mixing issues.
Jonathan Tanners is a former music journalist and a manager at the artist management firm Blood Company. He says that more than anything, these releases reflect superstar artists’ desire to garner as much attention as they can in a crowded music industry spectated by fans with ever-shrinking attention spans. “The main goal feels like marketing,” he says.
But perhaps the most exciting manner to engage fans has been for artists to drop out of nowhere, like Beyoncé’s self-titled album in December of 2013. The album hit so hard on the Richter scale that it permanently shifted music releases to Friday. After Beyoncé, artists like Kendrick Lamar Rose Hanbury Just Broke Her Silence on the Prince William Affair Rumors
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