De Los showcase at SXSW brings together love, family and Latinidad

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The De Los showcase was among several at SXSW that focused exclusively on Latin music, which had a bigger presence at the festival than in previous years.

As Los Aptos played onstage, two figures stood nearby, recording the performance on their phones. They were Juan Ortega Sr. and Leticia Ortega, who beamed from ear to ear as they watched their son, vocalist Juan Ortega Jr., sing the band's sierreño tracks. 'I'm so proud, I could cry,' Juan, 54, said. 'I love music and always wanted to be a singer. Watching him up there is a dream come true.

'We're all for supporting Latinidad culture,' Tori said of the all-Latino lineup. 'We are Mexican Americans. We are fourth generation, so it's awesome to be able to showcase with our own gente ... it means everything.' The third act of the evening was Bodine, a Miami-based Latin R&B artist who embraced sensuality and heartbreak in what was her fourth live performance ever.

 

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