The Aussie underwear brand beloved by sports stars and regular men alike has been massively discounted in what’s being called Amazon’s “mini Prime Day sale”. The Big Smile Sale — which is running all week on the website until Sunday March 24 — means thousands of items have had their prices slashed. And one of the best deals we’ve spotted here at Best Picks is on the famous Step One underwear.
He also developed the underwear to feature “incredible” anti-chafing technology via an “ultra glide” panel that sits between the thighs to reduce friction. The underwear comes with rave reviews. On Amazon, Step One is the “number one best-selling men’s underwear brand”, while Step One says it has claimed “around six per cent of the men’s underwear market” since it launched in 2017.
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