Ted Baker has appointed administrators today risking up to 1,000 job lossesIconic British fashion brand Ted Baker beloved by celebrities has called in the administrators, putting 86 stores and hundreds of jobs at risk.
The brand has picked up impressive celebrity endorsements including Holly Willoughby, Amal Clooney, Amanda Holden, Emma Stone and Myleene Klass.Fashionista: Amanda Holden looked effortlessly stylish in an all white Ted Baker ensemble as she departed Heart FM in February last year Holly Willoughby celebrated her 41st birthday in style wearing a £175 Ted Baker floral mini dress on This Morning in February 2022.
The TV personality looked incredible in the figure-hugging Ted Baker number which featured a small slit up the side. The firm No Ordinary Designer Label, which is owned by the Authentic Brands Group and trades as Ted Baker filed a notice of intention to appoint administrators Teneo Financial Advisory today
'We wish that there could have been a better outcome for the Ted Baker employees and stakeholders. It is hopefully some consolation for customers that NODL will continue to trade online and in stores. It came after years of turmoil at the group. In March 2019, Ted Baker business parted ways with its founder Ray Kelvin after allegations of harassment made by young female colleagues.
At the time, Mr Kelvin said: 'Difficult though this decision is given that Ted Baker has been my life and soul for over 30 years, I've decided that the right thing to do is to step away from Ted and allow the business to focus on being the outstanding brand it is so it can face 2019 with fresh energy and renewed spirit.
The firm then issued several profit warnings and accounting blunders and faced the Covid pandemic while suffering financially. He added: 'This had led to a real domino effect for the brand as reputational damage coupled with instability in the company hierarchy saw Ted Baker head into the pandemic in a sorry state. While most retail brands reacted quickly and adapted to the new market, there was a feeling that Ted Baker, already reeling, failed to do so.
He lives in Hampstead with his second wife Clare whom he married 12 years ago. They have a daughter, Ava.
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