Dozens of AMC theaters across the country this summer will show NBC broadcasts of some Paris Olympic events. The move marks AMC’s latest foray into alternate content, where the theater operator recently saw major success with Taylor Swift and Beyonce’s concert films.
Business.AMC has streamed other sporting events, including those of WWE and UFC.RELATED: The Barbie movie is going on tour: See it outdoors in concert this summerThis summer, roughly 160 AMC theaters across the country will get portions of NBC’s live daytime coverage of the Olympics over a roughly two-week span.Showings will start on July 27, the day after the opening ceremony, and end on Aug. 11.
Business contributed.
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