Apple CEO Tim Cook and Oprah Winfrey hug during an Apple special event at the Steve Jobs Theatre in Cupertino, California.
“While Apple may introduce a bigger roster of original content than Amazon and Netflix during their respective launches, the streaming market has arguably already reached a level of saturation and consumer fatigue in the United States,” said Colin Gillis, an analyst at Chatham Road Partners. Apple said both its TV+ shows and the new version of the TV app will be available in more than 100 countries.
Winfrey, who announced a global book club and two documentaries, said she was drawn to Apple in part by its reach. “They’re in a billion pockets, y’all,” she said, referring to Apple’s ubiquitous devices. Apple, second only to Microsoft in market value among tech giants, led off the event with an announcement that its free news app will now come in a paid-subscription version, called Apple News+, which curates a range of news articles and will include 300 magazines including National Geographic, People, Popular Science, Billboard and the New Yorker. Apple said it would cost US$9.99 a month.