Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship

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The Swiss watchmaker is shining a light on the part its products play in American actor Ryan Gosling's upcoming film.

Swiss watchmaker Tag Heuer is working with longtime brand ambassador and American actor Ryan Gosling on his latest film., distributed by Universal Pictures and due for a wide theatrical debut on May 3, 2024, stars the Academy Award-nominated thespian. In the movie, Mr. Gosling sports the Carrera Chronograph during his white-knuckle stuntwork, with the horology label being the official watch sponsor of the impending release., in a statement.

Like in the advertisement, the Carrera Chronograph plays a big role in the upcoming Hollywood blockbuster.is a stuntman whose job is a matter of life and death – especially if the timing isn’t perfect,” said Mr. Gosling, in a statement.

 

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