Instagram's Influence on TikTok and Whack's Music

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A look at how Instagram's video format influenced TikTok and how rapper Whack's music explores themes of death and loss.

Over the course of several 10 minute TikToks, social media’s foremost micro-video app was Instagram. Instagram videos could only be a minute long back then, and, a surreal and shiny music film that ran 15 minutes long, stringing together 15 music videos for 15 songs that were each just 60 seconds. It was genius and it was heralded as such, launching Whack’s career as a well respected rapper. and songs were contemplations on death that have colored bits of her work ever since.

“Pet Cemetery” wasn’t just a song about a dead dog, but one about a; “4 Wings” wasn’t just about a favorite meal they shared, but her life without him. She tallied a life of losses on “Heaven,” and homed in on her grandparents’ death on “Cutting Onions,” both songs from a trilogy of EPs she released in 2021. Now, her debut full-length album,, is anchored in her own mortality. The single “27 Club” got straight to the point. “I can show you how it feels,” she starts before listing various isolation

 

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