Story,” the 20-minute documentary was directed by Ariel Schulman and Henry Joost, New York-based filmmakers best known for their breakout documentary “Catfish,” an indie favorite, alongside two “Paranormal Activity” sequels.Full of funny yet moving, moments, the film details the hectic five days leading up to De Sarno’s runway debut while weaving together interviews with his closest creative collaborators, including music producer.
“The film was supposed to be five minutes long but it ended up being 20 minutes because we captured so much great material,” said Schulman and Joost. “We are so grateful that he trusted us to tell his [campaign, which began rolling out this week as a series of activations worldwide, including a district-wide street takeover in Shanghai. Screenings of the film in major cities will follow to help guests and VIPs better understand De Sarno’s vision at Gucci.
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