Seattle-based KEXP is setting up a San Francisco station that will broadcast a rock format on 92.7 on the FM dial. KEXP, the Seattle-based indie-music powerhouse with a worldwide following, is set to launch a Bay Area broadcast. The nonprofit, known for being one of the early supporters of Pearl Jam, Nirvana and other early ’90s Northwest grunge acts, can be found at 92.7 FM on Bay Area radio dials beginning on March 19.
Officials say the move will allow the nonprofit KEXP “to reach a new, diverse audience and extend its physical presence beyond its home base in Seattle,” according to a news release. “KEXP is grateful to have the opportunity to connect with music lovers everywhere, and we couldn’t be more excited to begin this next phase of our evolution with a whole new pool of listeners in a market area with so much rich musical history and character,” says KEXP CEO Ethan Raup. “We’re looking forward to learning from our new Bay Area neighbors while we help do our part to grow our community and programming in the market, and ultimately move KEXP’s mission forwar