As the most famous burger in the world, the Big Mac is arguably an icon. And then there's the hamburger, which is, quite literally, an icon. One of the most ubiquitous UI symbols around, the 'menu' symbol featuring three horizontal lines is named after the food item it abstractly resembles – so it was only a matter of time until McDonald's had something to say about it.
"Three little lines in the corner of every website - are they Big Macs?" Asks the video description."We created a groundbreaking theory that the hamburger menu icon, which is on almost every website is actually a Big Mac. So what could we do, but fly to Dallas to find Norm Cox, the inventor of this menu icon and solve this mystery. Here’s our documentary about the journey."
This isn't the first time we've seen a burger brand create an authentic-looking investigative mockumentary in 2024. Last month, Burger King launched."It's clear how much fun everyone was having while making this, great work!" One user comments, while another adds,"Thanks for attempting to find out the truth."
It's certainly fun campaign, which accurately mimics the vibe of the many true crime documentaries that litter streaming services right now. And props to the designer who cleverly incorporated the hamburger icon itself into the title treatment on the poster.Daily design news, reviews, how-tos and more, as picked by the editors.Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech .