Spotify adds music videos for Premium users in a handful of countries

Spotify today announced that it’s bringing music videos to the streaming music service. With some caveats, however.

First is that this is somehow all in “beta,” though it’s not exactly clear what that means. It’s not like music videos are new. Or streaming video is new. It could be that the catalog of music videos is said to be “limited,” so maybe Spotify is just testing the waters before it spends more money on more music videos. But Spotify says you’ll be able to watch vids from artists like Ed Sheeran, Doja Cat, and Ice Spice, among others.

Recommended Videos Second, and bigger, is that music videos are, at launch, limited to Spotify’s Premium subscribers in 11 countries. Those are the U.K., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, and Kenya. That’s it for now, with no indication of how soon other nations — including the United States — could come online.

Related “So many times in my own experience and for countless others, music videos play a key role in hooking you: taking you from being a listener to leaning in and becoming a fan,” Charlie Hellman, Vice President and Head of Music Product at Spotify, said in a press release. “They’re an important part of so many artists’ tool kits, and it’s a natural fit for them to live in the same place that more than half a billion people choose to listen to music.

If you’re in one of the supported countries and have access to the music videos, you can find them in the Spotify mobile app, on its desktop player, or on a TV app. Hit the Switch to Video toggle on a supported music track, and you’ll get the music video for that track.Editors' Recommendations

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