The partnership between Notes Live and the city of McKinney is expected to get underway later this year.Set on more than 46 acres northeast of U.S. 75 and State Highway 121, the development dubbed the Sunset Amphitheater will have over 250 luxury fire pit suites, custom-built suites, reserved seating in its mid- and lower bowl and a landscaped grass berm.founder J.W. Roth, who expects the venue to host 50 to 55 shows a year.
Ideas for the venue sprung from a combination of removing the things that are frustrating at highly trafficked events and putting high-end finishes at every experience level.The little things that add up in Roth’s book are additions like three lanes dedicated for rideshare pickup and drop-off, which feeds into simpler ingress and egress for parking lots, and abundant restrooms so there aren’t lengthy wait times or distant hikes.
Its premise puts an emphasis on growing markets, seen in its portfolio of investments in Broken Arrow, Gainesville, Ga., Murfreesboro, Tenn., and Oklahoma City.Notes Live worked with Maher Maso, former mayor of Frisco and a principal at Dallas-based Ryan LLC with expertise in Texas incentives, on its site selection in North Texas. McKinney Mayor George Fuller reached out to Maso about the city’s interest in landing Notes Live., Fuller said.