THE STREETS LEADING up to the Lab Studios, a recording complex in Miami’s lush Coconut Grove neighborhood, are full of bright, iridescent peacocks.has set up a weeklong writing camp here in late January to work on his new album, which, he reveals later, is calledand will be out this summer. It’s almost too fitting that a bunch of decadent birds with stately, metallic feathers are sashaying down the pavement.
Right now, at the Lab Studios, his band is crowded into one of the recording rooms, listening to an early version of what could become his latest hit. Peso isn’t there as a maelstrom of opening brass notes charge out of the sound system. But within a few minutes, an unmistakable rasp, full of grain and grist, calls out “Hola!” It’s more of an announcement than a greeting, unique and barbed enough to tear a hole in the space-time continuum.
Part of the appeal is that, unlike many música mexicana artists of the past, Peso traded cowboy boots and sombreros for high-end sneakers and baseball caps, looking more like an iced-out rapper than a Mexican crooner. Add an idiosyncratic Eighties-style mullet, one so distinct that kids in Mexico have started asking for the Peso Pluma haircut, and you have the most daring ambassador of corridos tumbados, rewriting the genre’s rules.
It’s easy to forget that Peso is only 24 — and though his straight shot to fame took a lot of work, it happened fast. He has a lot to balance, and there are points when we meet over the course of a month that he seems exhausted by everything. He can be quiet and taciturn, almost drained by the sheer act of talking. Other times, like at the Lab Studios, he’s upbeat, delighting in the euphoria of creating something entirely new, of making songs no one has imagined before.
“The delivery is here,” Murrillo announces after a while, walking in with a hand-painted bottle of Clase Azul tequila. The room fills with cheers as the bottle is sloshed around, tequila spilling out of shot glasses. Someone asks me if I want one, and I politely turn it down. Peso whips around with a giant grin on his face and points at me.Then Peso stands up in the middle of the room and starts to speak. “Tonight, we’re making history with two songs that are really epic,” he says.
As a teenager, Peso spent time in the U.S., briefly attending high school in Texas. He was always into hip-hop and idolized rappers like Tupac Shakur and Biggie Smalls . All of those influences filtered into songs he started writing and would play for friends at parties. “I never had a teacher for guitar or for singing. The only teachers I can call teachers were my friends. Basically we’d get together and drink and sing as friends to have a good time,” he says.
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