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UOB revamps Lady's Card rewards programme

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AMID changing trends, United Overseas Bank (UOB) has given its Lady's Card rewards programme an overhaul as it seeks to more than double its Lady's Card membership over the next five years. Read more at The Business Times.

AMID changing trends, United Overseas Bank has given its Lady's Card rewards programme an overhaul as it seeks to more than double its Lady's Card membership over the next five years.

With the overhauled programme, each quarter, UOB Lady's Card members will be able to select up to two preferred spend categories from which they earn 10 times the reward points. This is equivalent to 20 miles for every S$5 spend. UOB expects the revised programme will boost Lady's Card membership from one in five women to one in three women in Singapore within the next five years.

 

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