The Big Picture This message will self-destruct in 10, 9... or so the people of Los Angeles thought when they saw a mysterious little red box with wires sticking out of it on a magazine stand, but as it turns out, it was all a ploy for the release of Mission Impossible III. After a six-year gap for the franchise, the producers wanted to drum up some publicity. The Mission Impossible films have always been over-the-top, action-packed spy adventures that keep audiences on the edge of their seats.
Release Date 20006-05-05 Director J.J. Abrams Cast Tom Cruise , Michelle Monaghan , Ving Rhames , Phillip Seymour Hoffman , Billy Crudup , Maggie Q , Simon Pegg Runtime 2h 6m Main Genre Action Studio Paramount Pictures This Mission Impossible III Promotional Stunt Didn't Go As Planned These supposedly hidden digital music boxes were placed in about 4,500 randomly selected newspaper stands around Los Angeles.
Off to an explosive start, the Los Angeles County Sheriff's Department Arson Squad had an extraordinary mission of their own when they were called in to investigate this bomb threat. The Arson Squad reacted by blowing up one of the newsstands just to make sure it wasn't dangerous. But this wasn't the only report of suspicious activity in the local newspaper stands. There were multiple calls to authorities throughout the day, reporting potential bomb threats.
The Mission Impossible Franchise Doesn't Need PR Stunts When They've Got Tom Cruise Close Because of all the blowback from the music boxes, Paramount had to reconsider its tactics for future promotions. They didn't want a bomb squad repeat, although it definitely boosted the publicity altogether. Fortunately, with Tom Cruise as the franchise's star, he became the most significant selling point for the films due to his crazy stunts, all accomplished by himself.
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