While Apple has a long history of being a distributor and seller of music, books and movies, it has had limited experience producing original video content. Apple previously barely dipped its toe into programming, with its “Carpool Karaoke” offshoot and the lackluster “Planet of the Apps.” And several years ago the company pitched studios a proposed online subscription TV service for users of its set-top boxes, but it faltered.
“The TV app becomes your home hub for everything you want to watch,” said BTIG analyst Rich Greenfield in a recent research note. Apple’s methods and tastes have caused headaches for some shows. An expensive untitled drama about a morning TV show starring Steve Carell, Witherspoon and Jennifer Aniston suffered delays in preproduction. The showrunner was replaced over disagreements about the direction of the script, according to people familiar with the matter who were not authorized to comment.
“There is micro-managing and an overemphasis on star power and the names behind things,” said one source who requested anonymity to speak to protect relationships. Apple could supercharge its efforts by buying a smaller studio, like Lionsgate, Metro-Goldwyn-Mayer Studios or A24. For now, though, Apple appears determined to grow its content business internally.
Bye Netflix...apple will destroy you soon
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Source: latimes - 🏆 11. / 82 Read more »