has always been attuned to the cultural and social moment, fueled by her curiosity, so it’s no surprise she would turn her attention to artificial intelligence given the growing debate around the technology.fall 2024 fashion show in Paris on Tuesday, the designer is collaborating with American Belgian artist Cécile B.
“You see her as she receives a woman’s intimate conversation or memory and she translates it into French. And you also see that she’s working with machines. So we’re in a world where there’s been a storage crisis,” Evans explained in an interview. “And this idea of the survival of memories is very important. The woman speaks in Irish Gaelic and Reception interprets her experience into French, dictating to a machine that transcribes it into English.
Prada has regularly involved artists on her Miu Miu shows. In October, she linked with Qatari American artist Sophia Al-Maria on the Miu Miu spring 2024 show. The designer previously engaged South Korean choreographer and performance artist Geumhyung Jeong, Meriem Bennani, Nathalie Djurberg, Hans Berg and Chinese artist Shuang Li.
LED screens on chandeliers will show “the memory running loose because the memory rebels in the situation and escapes her. So you’ll see the short film projected on the screens. But then during the runway, you’ll see the memory escaping and images that correspond with that onto her different storage devices.”
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