has decided to sit out this runway season to focus on internal investments, underscoring the tough landscape for small and mid-sized brands navigating the
Y/Project has won a cult following with its trademark twisted constructions and collaborations with brands including Brazilian footwear label Melissa and Jean Paul Gaultier. Celebrities including Hailey Bieber, Rihanna and Kylie Jenner have sported its designs.to double the number of doors and ramp up its fledgling accessories business, possibly with the help of a new investor.
“We believe this decision is a rational response to the current environment, demonstrating our prudence and foresight,” Conte-Jodra said in the statement. “While we recognize the importance of traditional fashion shows, we are confident that this alternative approach aligns best with our goals for the season.”, creative director since 2013, who also doubles as the designer for Diesel.
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