How I Get Dressed: Jenna Bush Hager

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The Today show cohost on her favorite designers, effortless dressing technique, and why she uses Rent the Runway.

Photo:The way we get dressed every morning is as personal as it gets. There are outfit repeaters, vintage treasure hunters, and even emotional dressers. But while everyone loves a good fashion trend, here atwe're interested in the deeper stuff, too: the way jewelry makes us feel, the way a beloved coat can spark joy on a cold day, the way a pair of shoes can pull a whole look together.unpacks fashion routines, rituals, and go-tos — straight from the fashion tastemakers we love.

This year, Hager, who first joined Today in 2009 as a correspondent and contributor, is celebrating five years as coanchor of's book club. Here, Hager shares the item in her closet she'll never wear again but never throw out, the three words that describe her style, and why she'll be forever grateful that her parents, former President George W. Bush and First Lady Laura Bush gave her the "grace" to be herself.

Veronica Beard, I love. I love a blazer — and their jeans I'm obsessed with. I love to wear a structured jean and a blazer on the show because we have fun. It doesn't need to be anchor woman 1990s, although I also like that look, it's come back. And I like their suits. I'm obsessed with different suiting that isn't so traditional. I also am friends with one of the designers, which helps because I love her. So it's part of fashion to me is also friendship, luckily.

I still have it. It's one of those things where it's like, I would not wear it again, but I still have it because it was the first outfit that I wore on theshow. It was this Lela Rose gray sweater with some kind of rhinestone embroidery on the neck and then a skirt.

 

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