unspooled big numbers on cassette tape in 2023, as the combined sales of the two accounted for 29% of all cassette albums sold in the U.S. last year, according to data tracking firm Luminate. Further, the top five-selling cassette albums of 2023, as well as six of the top 10, were all Swift and, released last October, was the No. 2-seller, with 17,500 sold.In total, 436,400 cassette albums were sold in the U.S. in 2023, down just 0.75% as compared the configuration’s volume in 2022 .
Cassettes accounted for a mere 0.41% of the total 105.32 million albums sold in the U.S. across all configurations combined – cassette, vinyl, CD, digital download, etc. Cassettes were once the leading configuration for all album purchases in the U.S. – from the early 1980s until the early ‘90s. In 1994, for example, 40% of all albums sold were on cassette – with 246 million cassettes sold that year of an overall 615 million albums.
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