Tommy Hilfiger Brought Back Classic American Prep With FW24 Collection

Tommy Hilfiger headlined New York Fashion Week on the first day with “A New York Moment”. The quintessential American heritage brand debuted their New York-inspired collection in a red, white, and blue star-studded takeover of the Oyster Bar at Grand Central Terminal.The Fall/Winter ‘24 collection was a well-timed love letter to New York.

The all-front row show wove through the famous Oyster Bar, decked out in the brand’s red, white, and blue with hand-illustrated placemats and coasters with New York iconography and a navy carpet that embodied Tommy’s iconic style. Wood-paneled seating added an intimate touch to the winding underground space and pinstripe cushions in a signature pinstripe will be donated to Material For The Arts to give back to the local community.

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