It's hard to believe that the Super Bowl was played just one week ago today and there is no doubt that the excitement of that contest has been surpassed by the horrific event that took place at the parade in Kansas City last Wednesday when one fan was gunned down and 22 injured . During the game, Usher starred in the half-time show andto record the video was an advantage.
Xiaolong added,"The ability to swap between lenses quickly without additional equipment is an efficient advantage for schedule-intensive shooting situations. The unobtrusive nature of an iPhone can help capture more natural and spontaneous shots. The size and flexibility of iPhone allows for capturing footage from unique angles and tight spaces where traditional cameras wouldn’t fit. For example the throne shot of Usher and the piano shot of Alicia Keys.
Director Mike Carson said,"This was a game-changer, especially with so many uncontrollable lighting scenarios, given our docu-style approach. We were able to retain so much visual information and data with the amount of dynamic range we had, and Log was paramount in that. I was blown away in the color session by the final image. Overall, it was great.
Carson further remarked,"As someone who just loves creating, regardless of scale or medium, seeing the results of what we shot has definitely inspired me to pick up iPhone and just shoot, so I’m excited to keep exploring the possibilities and embedding iPhone into my process."A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative.
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