Iconic Go.Compare mascot gets a playful rebrand

Price comparison website Go.Compare has undergone a stylish rebrand, enforcing the company's reliable yet playful identity. The creative new look puts mascot Gio Compario at the heart of its design, bringing a welcome sense of character to the somewhat sterile insurance field.are still relevant, Go.Compare's rebrand proves that mascots can reinforce a brand's image for the better.

The rebrand also comes with a redefined brand tone called 'the voice of choice', which"connects with customers through a relatable wit," according to Ragged Edge's . The custom typeface is"designed to echo the warm and characterful style of the illustrations," supported by a soft, earthy colour palette. Ultimately, the rebrand positions Go.Compare as the"Champions of Choice," according to co-founder of Ragged Edge, Max Ottignon.

The campaign-ready rebrand has redefined the insurance sector, which Go.Compare's Marketing Director Paul Rogers admits can be “heavy going" and somewhat of"a grudge purchase". In embracing a more playful and characterful identity"Ragged Edge has made it fun and rewarding" and given the brand"an even stronger sense of purpose" he adds.

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