The terms of the partnership allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. The deal will provide Warner Music’s artistes with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
On the deal, Dele Kadiri, Boomplay ‘s General Manager in Nigeria says: ‘’I am totally excited about our licensing deal with Warner Music Group. This partnership brings about a huge increase to our catalogue thereby making a variety of music available to hundreds of millions of Nigerians.”Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, adds: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa.
The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.” With major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa.
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