, president of L’Oréal Luxe, told WWD the exhibit was to display how the group cooks up fragrance. “We wanted to show you all the of the recipe from, obviously, the ingredients to the olfactive composition to the glassmaking to the storytelling,” he said.Industrywide, perfume sales started soaring again two years ago. Chapuy noted two explanations for that.
A second main phenomenon driving the fragrance category’s development is its premiumization, with consumers increasingly valuing high-quality and highly creative perfumes, including exclusive lines. “As part of L’Oréal for the Future, we took some very ambitious commitments through 2030,” said Marie-Pia Schlumberger, sustainability director at L’Oréal Luxe, referring to its sustainability program. “Our responsibility is to lead the shift toward a more mindful luxury beauty and to create the codes of luxury beauty of tomorrow, pairing desirability and sustainability.”
However, changing consumer behavior is not often easy. “It’s also a great opportunity,” she said. In-store beauty assistants can explain to consumers the beauty of refillables, including their cost-savings that run between 15 percent and 25 percent.
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