BALTIMORE -- Super Bowl LVIII, which aired on CBS Sunday, was the most watched program in television history, CBS Sports says.It based its announcement on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers were expected Tuesday.The Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime — only the second Super Bowl ever to go into overtime. CBS Sports says its coverage brought in a total audience of 123.
1 million viewers drawn by last year's title game. Super Bowl LVIII was also the most streamed Super Bowl in history, CBS Sports pointed out.In an email to Paramount employees, President and CEO Bob Bakish said the game 'is officially one for the record books' and 'a monumental and historic win' for the company.The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more.
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