Its “Talkin’ Like Walken” commercial featuring the brand's first fully electric i5 model will run during Super Bowl LVIII on Feb. 11. Together with its lead U.S. creative agency Goodby Silverstein & Partners, the luxury car company tapped three American talents for the 60-second slot, including actress Ashley Park, singer Usher and, as the promotion’s title suggests, actor Christopher Walken, who is the main star.
Those tuning in during the first quarter can catch BMW's marketing bit, directed by American filmmaker Bryan Buckley. The Academy Award-nominated cameraman has worked on nearly 70 Super Bowl commercials.Interstellar, Dutch cinematographer Hoyte van Hoytema took charge of photography for the automaker's project.
“When you think about the perfect Super Bowl ad, you quickly realize that there’s a recipe for success,” said Marcus Casey, chief marketing officer at BMW of North America, in a statement.
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