In a push for more exclusive video content on the social media platform, the WWE has signed a deal to air a brand new show on X, the former Twitter.WWE Speed has the chance to attract more advertisers to X which has recently struggled to grow its ad revenue.
The show will air in the Autumn months in South Africa, Spring in the US, and will feature five-minute-long wrestling matches as well as appearances from stars like The Rock and others, according to a report from Beginning Spring 2024, WWE and X will deliver the new format for high-paced timed matches showcasing your favorite WWE Superstars!to air its programming on SuperSport since 2017. The new two-year agreement with X will see the WWE air 52 episodes of the show over the period of the deal. It marks another attempt from the social media firm to push into video streaming, something that Musk has been working towards since he purchased the company and became its Chief Twit in 2022.
For the wrestlers, the five-minute matches will present a challenge to be able to tell entertaining stories, but for Musk they represent another slate of exclusive video content on his platform. In January Musk revealed that former CNN anchor Don Lemon and politician Tulsi Gabbard would receive their own shows on X.