Casting, Choreo And Cucumber: What It Takes To Make A Standout Fashion Show Today

There is a never-ending debate in fashion about the rat race, the treadmill, the hamster wheel – the industry’s constant demand for newness against the backdrop of a burning world that, in no uncertain terms, is suffering because of its vast output. Central to this moral quagmire is the show system – which dictates that ready-to-wear collections are produced biannually with resort, pre-fall and couture edits all Brucie bonuses on top.

Why not? This obstacle contributed to the creative tension of the show, the audience made to stand, looking in from the outside, while the ‘front row’ were actually sat simultaneously having a three-course dinner backstage. I asked one of them, ‘Is this weird?’, to which they answered, ‘Are you kidding, we never see a show from this perspective.

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