In a private dining room of a hotel in Soho, London, Emily Weiss, founder of cult US beauty brand Glossier, is hosting a lunch for a new pop-up shop. All the cool-girl hallmarks are here: the box-fresh hotel no one's been to before; the sold-out-within-minutes Phoebe Philo gold chain around Weiss's neck; the select guest list of beauty editors and tastemakers. But this time it's not a solo show for Weiss.
Today, by her side is Glossier's CEO, Kyle Leahy, less than two years in the role, currently working the room. And while it might be Weiss's finger on the pulse, as Glossier prepares to enter its second decade, it's very much Leahy's finger that's pushing the buttons. For those yet to slick their brows into place with Boy Brow (£18), who haven't queued around the block to buy a Glossier-emblazoned hoodie (£55), and don't have a 14-year-old to update them on Glossier's latest TikTok exploits (TikTok views of #glossier doubled from 1.2bn to 2.4bn in just nine months last year after it launched in multi-beauty retailer Sephora in February), here's the stor
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