Ask any chic, insider It-Girl for details on the cult perfumes you need to know, and Maison Francis Kurkdjian’s Baccarat Rouge 540 will likely top the list. The perfume may have launched a whole decade ago – created as a bespoke limited-edition scent to celebrate crystal brand, Baccarat’s, 250 year anniversary – but after an exclusive introduction, TikTok has since hard-launched the fragrance into platinum superstardom (at least, if you’re someone in the know).
The scent has secured admiration from the upper echelons of A-list beauty connoisseurs – everyone from Olivia Rodrigo, to Rihanna have issued their approval – and in just 10 short years, the scent has entered the perfume canon alongside legacy classics like Chanel No.5, Dior J'Adore, YSL Black Opium, Narcisso Rodriguez For Her and Byredo Gypsy Water. The thing is, thanks to TikTok’s democratisation of underground intel, everyone can be a person in the kno