Tottenham Hotspur station? Some hate it, but branding the railways is nothing new | Ian Jack

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From Daimler Halt to Singer station, corporate giants of the past left their imprint on the transport network, says Guardian columnist Ian Jack

Names that were once freely chosen – so freely that you hardly gave them a thought – now come with sums of money attached. Market principles operate. In north London, for example, Tottenham Hotspur FC has reportedly gone to considerable trouble and expense to persuade Transport for London to rename the local railway station after the club. The station, White Hart Lane, has been there since 1872; Spurs moved next door into a ground of the same name much later, in 1899.

 

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If Arsenal's got one, we have to as well. When a cheese room is just not enough.

A Tube station isn't quite as commercially rename-y as 'Port Sunlight' or 'Saltaire'.

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