It's that time of year again when Black Friday advertising is inescapable. Offers galore are touted on social media feeds, in broadcasting and newspapers in the run up to 24 November. 'Buy, buy, buy' is the message, and do it quick in case the bargains do not last. Since Black Friday and Cyber Monday became part of commercial culture, the prospect of bagging a pre-Christmas bargain has many people hunting for deals on everything from laptops to lamp stands.
Consumer research conducted by the Competition and Consumer Protection Commission (CCPC) found the percentage of people intending to make a Black Friday purchase has risen - up from 37% in 2022 to 45% in 2023. Younger people in particular are likely to make purchases. The 1,026 respondents to the CCPC survey conducted by IPSOS/B&A, indicated that electronics were highest on the list for purchases, followed by clothing and jewellery, white goods, homeware and cosmetic