The Power of the Netflix Bump: Suits Reaches New Heights on Streaming

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The popular TV show Suits, which originally premiered on a television network in 2011, has experienced a surge in viewership on Netflix. Due to the Hollywood actor and writers strike, Netflix gave the show a significant push, resulting in 3.7 billion minutes of viewing in the United States alone in just one week. This success may lead to the development of new spin-offs. Entertainment writer Matt Belloni describes it as the streaming 'story of the year'.

The power of the Netflix bump, millions of us were back watching a show that actually premiered on a television network back in 2011. Suits ended in 2019 but, such has been the streaming response to the show, we may soon see another big spin-off or two. Suits has been on Netflix for a couple of years now - coming and going for a stretch of months - but the streamer locked it back in for a long run and gave it a huge push.

This was, in large part, down to the Hollywood actor and writers strike, which slowed down the release of new shows and movies. Netflix pulled out all the stops for Suits, pushed it to the top of their page and gave it a big publicity nudge. It resulted in 3.7 billion minutes of the show being viewed in the United States alone, in just one week - almost three times bigger than the next popular shows, The Lincoln Lawyer and The Witcher., as the streaming 'story of the year'. Entertainment writer Matt Belloni agreed, saying: "The Suits thing was insane. It was popular when it aired on USA. It was a thing

 

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