Taylor Swift's Off-Brand Decision That Made Her the Queen of Music

She is the undisputed queen of the music industry right now, and an off-brand decision Taylor Swift made just over three years ago helped make it happen. There is surely not a single person on the planet right now as culturally significant as the 12-time Grammy winner. On the dancefloor at a wedding in Queensland recently, a 20-something male surfer type could be heard proudly declaring, “I didn’t understand why people liked Taylor before but now I’m actually a fan.

” Surfer type’s comments are indicative of a much more wide-scale shift, in which an entirely new demographic of people have recently entered a long-existing fold – the Swiftie fandom. Taylor Swift is, arguably, the most influential figure in pop culture history. Picture: John Shearer/TAS23/Getty Images for TAS Rights Management Swift has been a force in music for 17 years, beloved by her diehard fanbase for her honest lyrics and catchy pop beats she’s churned out again-and-agai

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