After months of planning, ESPN BET has officially launched today. The much-anticipated sports betting operator launched across 17 states, several months after PENN Entertainment agreed to a sports betting branding partnership with ESPN. PENN Entertainment and ESPN agreed to a 10-year, $1.5 billion partnership over the summer to rebrand Barstool Sportsbook as ESPN BET. ESPN had been rumored to be looking for a sports betting partner over the last several years.
New players can now sign up with ESPN Bet promo code NEWSWEEK to secure a $250 guaranteed bonus today. Entering our promo code is critical, because you'll not only earn the $200 standard bonus, but also a $50 bonus for entering our code at sign-up. ESPN BET Hopes to Be a Market Giant. Customers will be prompted to download the new ESPN BET app today. No re-registration will be required and all customer information will still be saved in the app. PENN secured the exclusive rights in August to the ESPN BET trademark for online sports betting in the U.S