At the heart of the campaign is an energetic and mischievous Venus flytrap, a wannabe Christmas tree named Snapper, who brings an unexpected twist and joy to Christmas celebrations.
The fast growing plant becomes a life force of its own with a playful personality who wants to join in all the fun of Christmas. The rousing track is a brand-new recording, with lyrics written especially for and approved by Maestro Bocelli, to carry the joy and emotional power of our story, putting a twist on traditional music at Christmas.
Charlotte Lock, Customer Director for John Lewis, explains: “We are a nation that loves the traditions of Christmas - from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. Many of us have our own unique festive traditions and that makes them even more special.
The soundtrack will be released in longer form as a charity single with a proportion of the proceeds from the sale of the single going to the John Lewis Partnership’s Building Happier Futures charities, which help care experienced young people and families in need.