Kaskade, Starrah & 3LAU Type Beats Made Using AI Are Now on Soundful

, CEO/co-founder of generative artificial intelligence music company Soundful, remembers when the first artists were signed to major label deals based on songs using type beats — cheap, licensable beats available online that are labeled based on the artists the beat emulates . He also remembers the legal troubles that followed. “Those type beats are licensed to sometimes thousands of people at a time,” he explains.

The Soundful leader, who has a background as a classical guitarist and sound engineer, sees this as a novel form of musical “merchandise” that offers talent an additional revenue stream and a chance at fostering further fan engagement and user-generated content . “We don’t use any loops, we don’t use any previous tracks as references,” El All says.

This trend is also present in music AI, with many companies offering personalized models and collaborations with talent. This is especially popular on the voice synthesis side of the nascent industry.

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