Nintendo is developing a live-action film based on its hit video game The Legend of Zelda, the Japanese company behind the Super Mario franchise said Wednesday. , the Japanese company behind the Super Mario franchise said Wednesday.
The move highlights Kyoto-based Nintendo's strategy to leverage various aspects of its business, including theme parks, merchandising and movies, to boost machine and software sales, and vice versa., released earlier this year, has raked in more than $1.3 billion US and drew nearly 170 million people worldwide.
The planned release date of the Zelda movie was not announced. Shigeru Miyamoto, the Nintendo executive who has spearheaded the creative innovations at the company for decades, said it will be released only when it's ready, while stressing that work on the project has been going on for a decade. Nintendo officials said the success of the Super Mario film has translated into bigger sales for its Switch machines, as well as for game software with Super Mario themes.Super Mario Bros. Wonder, out now on the Nintendo Switch, will constantly surprise players with bizarre set pieces while also remaining faithful to the standard set back in 1986 that, for many, codified what a video game is.game software, on sale since last month, has been selling at a record brisk pace, they said, totaling 4.
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