Labor strife in Hollywood and more aggressive recruiting by San Diego officials have spurred a recent surge in local production of reality TV shows and commercials. City officials say they expect the surge to accelerate and spread to movies and scripted TV as they streamline permit approvals under a new pact being negotiated with the county and separate deals with other local cities.
'We have desert scapes, we have snow-capped mountains, we have fantastic beaches and parks and we have amazing neighborhoods,' he said. 'We have everything L.A. has, but we are way nicer and way easier.' Officials say a key step will be a memorandum of understanding with the county government, which launched a regional film office in 2021 to coordinate and streamline local recruiting.
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